This is a series of in-app illustrational graphics created for Mistplay. These assets are specifically designed for LiveOps events. Each illustration was thoughtfully aligned with the themes of the respective events and were strategically placed in three distinct locations within the app to enhance user engagement. Notably, some of these events reached an audience of up to 3 million users. Please note that there is variation in the illustrational styles for the purpose of AB testing.
The App UI itself was designed by other Mistplay Designers and the gift card/game assets belong to respective clients.