Absolute Green Collection

Every textile product we make features a QR code on the label, which allows products to be sent back when they are worn out in order to be reused and remade to avoid landfills.

Returned items are sent to our recycling factory, where the material is shredded, respun into new recycled yarn, and blended with 50% organic cotton for strength and durability.

The graphic print can be physically removedat the end of the product's life, allowing more valuable material to be recovered and reintroduced into the production cycle.

Our products are made in factories powered by the wind and the sun. These renewable sources minimize pollution, unlike finite fossil fuels, which release greenhouse gases and contribute to global warming.

Tree planting initiatives offset the remaining emissions. Buy One, Get One Tree campaigns take place at key moments throughout the calendar year. We partner with tree-planting organizations like Tree-Nation and contribute to reforestation projects.

In North India, where we grow our organic cotton, the monsoon rains replenish reservoirs that provide nearly all the water needed for our crops.

95% of the water used in the dyeing process is recovered, purified, and reused in a closed-loop system. The water undergoes settling, skimming, and filtration through reverse osmosis and distillation. Salt is added to help the dye adhere and dry. Once dried, the residue is repurposed for road markings. The remaining purified water is then recycled into the next dyeing batch to help minimize any waste.

OEKO-TEX social audits are conducted at regular intervals to ensure that working conditions such as safety, worker rights, and fair pay are upheld as standard.

Manufacturer staff also carry out periodic site visits, and a Greenpeace specialist has visited our locations across our supply chain for added reassurance that standards are being met.

Fair trade practices and working conditions are further verified by Fairtrade FLOCERT and SA8000 for social, environmental, and economic standards.

Textile products are made from GOTS-certified organic cotton and are GM-free. This ensures that textile products and their supply chain meet strict environmental criteria, including the use of organic fibres, responsible manufacturing practices, and the avoidance of hazardous chemicals.

Cotton thread is used for most of the sewing construction, while GRS-certified recycled polyester thread is strategically applied in critical structural areas to enhance durability. This polyester thread accounts for approximately 1% of the garment's overall material composition. We are actively exploring alternative plant-based threads, such as Sorona, with the goal of hopefully eventually eliminating the need for polyester.

Products are vegan and printed with water-based, eco-friendly inks with no animal-derived ingredients or testing.

Direct to consumer orders are shipped in sustainable packaging made from natural or recycled materials.

Our rip-proof and splash-proof mailers are made from FSC-certified paper that can be upcycled. Large orders are shipped in cardboard boxes sealed with paper-based tape.

Products are printed with vegan, OEKO-TEX-certified, eco-friendly, water-based inks.

At every stage of production, OEKO-TEX standards ensure that no hazardous chemicals such as Azo colorants, formaldehyde, pentachlorophenol, lead, cadmium, or nickel are used or discharged.

Printed brand assets, such as signage, and business cards use recycled or FSC-certified paper as much as possible.

Art prints are made using 300gsm recycled heavyweight paper and ultra-high resolution, fade-resistant giclée printing.

Textile products often incorporate GRS-certified recycled polyester thread in critical structural areas to enhance durability.