Every textile product we make features a QR code on the label, which allows products to be sent back when they are worn out in order to be reused and remade to avoid landfills.

Returned items are sent to our recycling factory, where the material is shredded, respun into new recycled yarn, and blended with 50% organic cotton for strength and durability.

The graphic print can be physically removedat the end of the product's life, allowing more valuable material to be recovered and reintroduced into the production cycle.

Our products are made in factories powered by the wind and the sun. These renewable sources minimize pollution, unlike finite fossil fuels, which release greenhouse gases and contribute to global warming.

Tree planting initiatives offset the remaining emissions. Buy One, Get One Tree campaigns take place at key moments throughout the calendar year. We partner with tree-planting organizations like Tree-Nation and contribute to projects such as the reforestation of large areas of Madagascar.

In North India, where we grow our organic cotton, the monsoon rains replenish reservoirs that provide nearly all the water needed for our crops.

95% of the water used in the dyeing process is recovered, purified, and reused in a closed-loop system. The water undergoes settling, skimming, and filtration through reverse osmosis and distillation. Salt is added to help the dye adhere and dry. Once dried, the residue is repurposed for road markings. The remaining purified water is then recycled into the next dyeing batch to help minimize any waste.

OEKO-TEX social audits are conducted at regular intervals to ensure that working conditions such as safety, worker rights, and fair pay are upheld as standard.

Manufacturer staff also carry out periodic site visits, and a Greenpeace specialist has visited our locations across our supply chain for added reassurance that standards are being met.

Fair trade practices and working conditions are further verified by Fairtrade FLOCERT and SA8000’s social, environmental, and economic standards.

Textile products are made from GOTS-certified organic cotton and are GM-free. This ensures that textile products and their supply chain meet strict environmental criteria, including the use of organic fibres, responsible manufacturing practices, and the avoidance of hazardous chemicals.

Cotton thread is used in much of the sewing construction, while polyester thread is applied in critical structural areas for durability, which account for about 1% of the overall markup of clothing. We are currently experimenting with alternative plant-based threads, such as Sorona, in the hopes of eventually avoiding polyester.

Products are vegan and printed with biodegradable, eco-friendly inks with no animal-derived ingredients or testing.

Orders are shipped in sustainable, eco-friendly packaging made from natural or recycled materials.

Our rip-proof and splash-proof mailers are made from paper and decorated with a fun design that can be colored in or upcycled. Large orders are shipped in cardboard boxes sealed with paper-based tape.

Products are printed with vegan, GOTS-certified, biodegradable, water-based inks.

At every stage of processing, OEKO-TEX standards ensure that no hazardous chemicals such as Azo colorants, formaldehyde, pentachlorophenol, lead, cadmium, or nickel are used or discharged.

Art prints are made using 300gsm recycled heavyweight paper and ultra-high resolution, fade-resistant giclee printing.

Some products, such as caps, are made using recycled plastic materials and thread.

Printed brand assets, such as signage, and business cards use recycled or FSC-certified paper as much as possible.