Shopify; Top100 2023 Event Branding

This branding project was created for Shopify's "Top100" event, an internal gathering in Austin, Texas, exclusively for high stakeholders, including the company's CEO, Tobias Lütke. Hosted by important players within the company, the event featured a captivating series of talks and presentations. Attendees enjoyed shared meals as a team, strengthening the sense of community among high-level stakeholders.

The branding design, created by a single designer, included a slide deck that was used personally by the CEO in his presentation. The design elements, crafted using vectors and pixels in Illustrator, Photoshop, After Effects, and Figma, helped to establish a cohesive visual identity for the event.

The logo design for this high-end event exudes luxury and sophistication with its carefully selected colors and fonts. It represents exclusivity and elegance in its visual portrayal of a turning countdown. The stacked logo characters symbolize the anticipation of the event and the privilege of being among the top 100 high stakeholders invited to attend.

Full slide deck here