Mistplay; Google Play Store ASO Graphics

At Mistplay, static ASO (App Store Optimization) graphics for the Google Play Store, including featured graphics, screenshots, and icons, are created to highlight various app features such as earning rewards, discovering new games, and promoting special offers. The marketing and design teams conduct extensive performance testing, including A/B testing, to identify the most effective visual assets. Additionally, these graphics are often localized to target specific geographic regions, ensuring that each asset resonates with audiences in different markets and maximizes overall app engagement.

The App UI itself was designed by other Mistplay Designers and the gift card/game assets belong to respective clients. Some illustrations are repurposed/altered works of other Mistplay designers such as the floating gift cards.