Mistplay; Onboarding EmaIl Campaign

This project is a series of 5 emails for Mistplay’s new user onboarding experience. The campaign aims to enhance user retention, revenue, and spending behaviors.Designed with flexibility in mind, the emails support seamless dark mode and light mode, as well as desktop and mobile views.

Some illustrations are repurposed from the works of other Mistplay designers such as user avatars and the yellow chest.