Mistplay; Marketing Motion Graphics

This project highlights a series of three engaging motion assets for Mistplay Inc.'s user acquisition (UA) marketing efforts. The primary goal of these assets is to entice viewers to download the Mistplay app and become new users.

The first concept message centers around the idea that amidst a busy to-do list, "me time" often takes a backseat. Mistplay addresses this by offering a guilt-free way to enjoy personal time, allowing users to remain productive during their "me time" by earning rewards while playing games.

The second and third concept messages highlight Mistplay as an ideal solution for earning rewards while traveling; an alternative to other earning methods like freelancing during travel. The assets convey that users can enjoy their favorite games and earn rewards no matter where they are, making it a convenient and enjoyable way to earn on the fly.

This project includes motion graphics from a pre-established library developed by Freddy Tannous, Senior Motion Designer at Mistplay. This library includes reusable elements such as the chest outro, unit collection counts, animated gift cards, and animated units. In addition, the App UI itself was designed by other Mistplay Designers and the gift card/game assets belong to respective clients.