Freelance; Zenithands Branding for Karen Tribe

This branding project was created for Karen tribe's small business named "Zenithands", located on Doi Inthanon, the highest mountain in Thailand, in the Chom Thong District of Chiang Mai Province. Encountered the young entrepreneur Sangkrajangchuen at Elephant Nature Park in Thailand and quickly became friends. His business sells canned fruits and vegetables, which are all grown and prepared by Sangkrajangchuen, his family, and friends, using traditional farming methods.

This logo icon is a unique representation of the harmony between nature and human touch. The logo features a hand holding a summit peak to represent the handmade nature of the products. The peak includes illustrations of mountains, farming fields, and a leaf, while the silhouette of the icon itself is shaped like water and fire. The design represents all four elements of the earth, as everything this business produces is organic and natural. The summit peak is a nod to the founder and his business partners' location on Doi Inthanon, the highest mountain in Thailand.