Resume

Senior Designer with 10 years’ experience in brand and marketing design, illustration, and motion, across B2B and B2C tech. Creates high-impact, on-brand creative across digital and print, building scalable brand systems through templates, libraries, and reusable components. Leverages AI-assisted workflows across ideation, briefing, and production to speed alignment and delivery without sacrificing craft. Leads end-to-end execution with cross-functional teams and a high bar for quality. Here to make cool things with the cool folks met along the way.

• Architected scalable white paper and presentation systems (Figma + PowerPoint) with component libraries and AI-driven Claude Skills for on-brand asset generation, reducing production time by ~75%.
• Led development of AI-powered design automation tools (Claude Skills) for icon generation, design critique, and brand compliance, reducing reliance on manual review and improving consistency across outputs.
• Built a structured ClickUp intake and tracking system to standardize workflows and monitor key design metrics, enabling continuous, data-driven optimization of design operations.
• Led and mentored a junior designer, providing creative direction, structured feedback, and systems guidance to elevate output quality and strengthen alignment with design standards.
  

• Led multi-channel marketing design and delivery across motion, UA, social, LiveOps, and App Store assets, supporting initiatives reaching 1.3M viewers.
• Designed and localized App Store (ASO) creative that drove 10.2K organic installs across the US, CA, UK, and AU in 4 months.
• Scaled creative operations with the Creative Director using AI-assisted tools, automation, and tracking, improving efficiency by ~30% across 24+ employees.
• Built a design system library and documentation, boosting production
• speed by ~40% for a 4-designer team and enabling freelancer onboarding.
• Developed brand identity for a new product, including logo, illustrations, and App Store assets such as icons and screenshots.
• Translated ambiguous briefs into clear, high-impact concepts, mentoring designers and fostering a candid, low-ego culture.

• Led design for internal events for ~3,000 technical employees, creating immersive branding that elevated the experience and reinforced a premium culture.
• Produced 100+ print and digital assets per event across branding, illustration, motion, web, decks, signage, and stage visuals, aligned to creative briefs.
• Contributed to UX/UI for an internal end-of-year experience designed to uplift morale and reinforce employee appreciation.
• Managed multiple projects autonomously using project management tools, providing clear status updates and consistently hitting deadlines.
• Partnered with internal stakeholders and external vendors (print shops, agencies) to deliver high-quality work under tight timelines.
• Designed an executive stakeholder deck with strong data visualization, enabling a smooth delivery and clearer understanding of key updates for leadership audiences.
• Supported Shopify merchants with complex technical, web design, and marketplace integration issues while managing 3 live cases and maintaining an 85.18%+ QA score. Built an internal support resource site and contributed technical documentation.

• Expanded the company’s service offerings by launching three new lines: graphic design, motion graphics, and social media management.
• Owned ~70% of work for the agency’s highest-value retail fashion client, including building their Shopify store, managing Instagram, and managing a brand photoshoot.
• Managed multiple high-priority clients and deadlines simultaneously, maintaining clear prioritization and smooth/timely delivery across parallel projects.
• Led a full rebrand for Duco Media, including logo, website, and social presence.
• Grew Instagram following by 200% in 2 months by implementing scheduling tools and improving content consistency.
• Represented the agency in a public speaking engagement to promote newly launched design services.

• Created youth-focused educational illustrations and motion graphics, including characters, icons, and environments.
• Designed WCAG/ADA-accessible UI prototypes, print, motion, and e-learning across 450+ Ontario French schools.
• Built interactive quizzes using complex triggers and variables, and created a reusable template that was used 200+ times.

• Created digital background artwork for Disney TV’s The Lion Guard, supporting a series with 36M+ viewers and 12 nominations.
• Produced immersive environments by applying strong composition, perspective, lighting, and colour theory.
• Collaborated with artists and directors to build and refine a digital asset library, improving consistency and production.

2016: Honors diploma in illustration & concept art at Algonquin College

2015: Diploma in graphic design at La Cité collégiale

Adobe (Illustrator, After Effects, Photoshop, InDesign), Procreate, Figma, Shopify, AI Tools (Midjourney, ChatGPT, OpenArt), etc

Creative workflow optimization, typography and layout, web and UI, tech and mobile apps, email design, reusable asset libraries, project management, B2B and B2C marketing, ASO graphics, campaign ads, concept presentations, storyboards and storytelling, social media content, traditional arts, print and digital design, branding and visual identity, templates and prototypes, and character and prop design.