Resume

Seasoned Senior Designer with over 10 years of experience in graphic design, illustration, motion graphics, and traditional art.

Recognized for a versatile and adaptive creative approach, demonstrating a strong capacity to engage audiences and elevate brand images across multiple channels. Committed to a growth-oriented mindset, with a keen ability to identify and resolve workflow inefficiencies. Exemplifies leadership by managing art direction, creative processes, prioritization and timelines while fostering an inclusive culture of open and candid feedback.

2016: Honors diploma in illustration & concept art at Algonquin College

2015: Diploma in graphic design at La Cité collégiale

• Collaborated with the Creative Director to optimize creative operations using advanced software and AI, defining project milestones and crafting tracking formulas, resulting in a 30% efficiency boost across 24+ team members.

• Led design and project management for key initiatives, reaching 1.3M viewers, by defining requirements, delegating tasks, providing creative feedback to designing, and ensuring clear communication across cross-functional teams.

• Thrived in ambiguity by translating stakeholder goals and user research into clear, impactful design concepts, coaching other designers on workflow optimization, and fostering an inclusive culture that encourages two-way communication.

• Designed branding for a new potential app product under exploration aimed at increasing company revenue, including logo design, pattern development, app store icon, and app store screenshots.

• Spearheaded a project to create an optimized illustrative asset and template library, facilitating the reuse of assets. This effort enabled 4 designers to increase their production speed by an estimated 40% and enhanced the brand's visual consistency across channels.

• Crafted B2B and B2C marketing materials, including motion graphics, static UA graphics, email layouts, social media content, in-app LiveOps, editorial blog illustrations, online ads, and Google Play Store assets. Ensured designs were consistent with the established brand while pushing boundaries to elevate the company.

• Designed ISO Google promotional card materials that generated 10.2K organic free installs across the US, CA, UK, and AU within just 4 months.

• Led graphic design for internal in-person and virtual events, supporting approximately 3,000 employees.

• Produced over 100 graphic design, illustration, and motion graphic assets—both print and digital—per event, including logos, brand books, emails, websites, merchandise, signage, speaker decks, stage designs, and more.

• Assistance in UX/UI design of an internal website that allowed Shopify employees to order their company holiday gifts.

• Managed work schedules autonomously, balancing responsibilities effectively with strong time management and organizational skills, utilizing project management tools to maintain efficiency and provide consistent product status updates to team members.
• Helped build a positive remote culture by organizing recurring video meetings for knowledge sharing and team-building, as well as traveling annually for in-person events and conferences.

• In a fast-paced environment, effective collaboration was achieved with internal teams and external partners, such as print shops and agencies, to meet project goals within demanding timelines.

• Worked on a high-profile event for the top 100 stakeholders of the company, including CEO Tobias Lütke himself. As part of my role, designed the slide deck that was used by event speakers such as Tobias.

• Previous experience owning an online fashion thrift store and participating in local pop-up events provided insight into startup growing pains, enabling quick alignment with retail e-commerce merchants

• Employed effective research techniques, communication and multitasking abilities to efficiently troubleshoot up to 3 live startup e-commerce merchants simultaneously, while maintaining a quality assurance score of at least 85.18%.

• Handled high-ticket merchants regarding third parties that integrate with Shopify and used SQL to query databases.

• Played a critical role in facilitating custom merchant growth opportunities by building a private website as an internal resource for customer support employees to utilize in merchant interactions.

• As the designer for a startup with a small team of 6, wore many hats and contributed to the expansion of the company's service offerings by introducing three new services: graphic design, motion graphics, and social media management.

• Entrusted with managing about 70% of the projects of their highest ticket client. This involved building their online store website on Shopify, overseeing their Instagram account as well as organizing a photoshoot.

• Successfully managed multiple high-priority tasks and clients, prioritizing efficiently to meet individual project goals while ensuring no overlap or disruption between tasks.

• Led the revamp of the company's branding, which involved redesigning the logo and website as well as refreshing the look and feel of the company’s social media presence on multiple platforms.

• Increased Instagram account following by 200% in two months by implementing social media scheduling tools.

• Frequently collaborated with the copywriter to brainstorm and develop creative communication concepts for social media posts that effectively communicated the brand message and resonated with the target audience. 

• Participated in a public speaking engagement to showcase the graphic design services offered by Duco Consulting.

• Created illustrations of characters, patterns, iconography, and environments for educational purposes, including short stories, aimed at a younger audience.

• Crafted niche ideas for the preservation of french language education for 450+ schools in Ontario by designing visual aids including interfaces for online classes, interactive quizzes, and animated motion graphics. 

• Advanced WCAG and ADA compliant accessibility was applied to both print and digital design projects.

• Mocked-up web interfaces in Photoshop specifically targeted towards a young audience, and collaborated closely with web developers to ensure that the resulting websites adhere to best practices and design standards.

• Collaborated with copywriters and other designers to develop storyboards for educational motion graphics, and sketched them professionally to ensure a clear visualization of the concepts before spearheading production.

• Designed and developed advanced interactive quizzes using Storyline 360. This involved creating graphic design layouts for the quizzes, as well as programming triggers and variables.

• Streamlined the quiz template creation process by reusing the templates over 200 times for new projects, resulting in a more efficient and time-saving process.

• Created digital artwork for the Disney TV show "Lion Guard," which has over 36M viewers and received 12 nominations.

• Collaborated closely with fellow artists and played an instrumental role in creating a vast inventory of high-quality digital assets that boosted productivity and streamlined operations within the organization.

• Demonstrated an ability to produce intricately detailed backgrounds, creating immersive and captivating environments that bring fictional worlds to life. 

• Successfully created stunning and realistic visuals, utilizing a strong understanding of color theory, composition, perspective and lighting.

• Showcased a great ability to collaborate in a team environment, taking feedback and communicating effectively with other team members to ensure the artwork aligns with the overall vision and style of the production.

• Produced high-quality and professional-level work by leveraging proficiency in digital painting software, and expertise in industry-standard tools.